NEW DELHI: The Maharaja is rolling out a campaign to restore passenger confidence after the fatal crash of Flight AI 171 in Ahmedabad – the airline’s first wide-body accident since 1978 and the first major disaster since the Air India-Indian Airlines merger and privatisation.In a message to customers on Wednesday, Air India MD and CEO Campbell Wilson said: “Whenever you choose to fly with Air India, know that your trust is valued and your journey safeguarded… through rigorous processes, advanced technology, and a deeply embedded culture of safety and care.”The airline began a phased restoration of international services on Aug 1 and aims for full resumption by Oct 1. “This measured approach ensures we complete every verification thoroughly and resume service with complete confidence,” Wilson said.Wilson, a veteran of Singapore Airlines, which holds a 25% stake in Air India alongside majority owner Tata Group, wrote, “I acknowledge there have been some operational challenges… Rest assured, we take this seriously.” Wilson outlined a raft of remedial step: detailed inspections of Boeing 787-8 and 787-9 fleet; voluntary flight cuts to allow deeper maintenance checks; strengthened internal systems; continued adherence to regular safety protocols and a comprehensive safety management system.