Emiru recently opened up about the struggles of growing on Twitch compared with other social-media platforms like Instagram and TikTok, and her take has sparked conversations in the streaming community. In a viral clip, she admitted that while Twitch offers unmatched viewer interaction, it remains “one of the harder ones” to succeed on. According to Emiru, you either need luck or to “know the right people” to really get noticed.Her remarks resonate with many smaller creators who feel overshadowed by the platform’s top-heavy structure. On TikTok and Instagram, algorithmic feeds and strong discoverability make it easier to “get yourself out there,” as she put it. On Twitch, however, discoverability remains a persistent challenge, often favoring already established channels or those with strong external networks.

Why Emiru says Twitch growth often depends on luck or connections

As Emiru explained, Twitch may offer direct interaction with viewers, live chat, community building, shared gaming sessions, but that doesn’t guarantee growth. She described the platform as “very top heavy,” implying that the majority of visibility and opportunity goes to a small subset of streamers. For newcomers or mid-tier creators, rising up the ranks can be extremely difficult unless something, a “raid,” a shout-out, or simply being in the right circle, pushes you forward.This critique echoes broader concerns across the streaming world about Twitch’s discoverability. Many creators say the platform’s search and recommendation system is less effective than the algorithm-driven feeds of Instagram, TikTok or even video-sharing sites. Streams are often surfaced based on viewer counts or prior popularity, rather than on fresh or niche content. Emiru’s candour has struck a chord. Her success on Twitch, and her broader social-media presence spanning millions of followers, gives her words weight, and many smaller streamers say they relate. Her position highlights a growing sentiment, that being a good streamer or consistently going live isn’t always enough to grow organically on Twitch. Instead, luck, connections or external platforms often play a decisive role.Emiru’s blunt assessment, that on Twitch, you often need to “be lucky or know the right people”, underscores deep structural challenges in the platform’s growth dynamics. Her statement has renewed debate over discoverability, fairness, and what it really takes to build an audience in 2025’s crowded streaming world. For many creators, the takeaway is clear, consistent streaming and quality content may matter, but without external reach or a supportive network, climbing the Twitch ladder can remain a steep, uncertain climb, regardless of talent or effort.Also Read: Wendy Ortiz apologizes after calling Stable Ronaldo a “woman hater”