Clavicular claimed he was approached after appearing on Fresh and Fit by someone identifying himself as Candace Owens’ manager, who allegedly pushed him to pay $30,000 a month for PR training. Clavicular said the pitch made no sense because his rise came from being openly anti-PR. The allegation has fueled backlash over image control and influencer authenticity.

A viral video that is spreading across social media has sparked a heated argument on authenticity, influence and the business of public image. In a digital age where unedited personas tend to establish the largest following, the concept of refining the voice of someone can be a misstep with the establishment of creators in the first place.That tension came into focus after online personality Clavicular shared an unexpected behind-the-scenes encounter. His account quickly gained traction, not because of spectacle, but because it tapped into a growing frustration among creators who believe raw honesty matters more than curated talking points.

Clavicular calls out alleged PR pitch from Candace Owens’ manager after podcast appearance

Clavicular revealed that the encounter happened after an appearance on the Fresh and Fit podcast, where he says he was approached privately by someone claiming to represent Candace Owens. According to Clavicular, the pitch was blunt and expensive, and it completely missed the point of why his audience follows him.Here is his full statement, shared without alteration: “All right, so anyway, I went on Fresh and Fit and there was some guy there lurking in the shadows. He’s like, comes up to me, he’s like, yo, I’m Candace Owens’ manager. He’s like, you need PR. And I’m like, wait, what? You want me to have a PR trainer? A handler, essentially, is what they’re trying to get me to do. And I’m like, I literally blew up for doing the most anti-PR shit. Like, why would he think that’s a good idea? Bro, 100%. And he charged me 30K a month.”The comment struck a nerve because it reflects a wider shift in media power. Independent creators are no longer chasing approval from traditional gatekeepers. Many see PR training as a filter that dulls their edge and distances them from their audience.The alleged $30,000 monthly fee only intensified the backlash. For critics, it symbolized an industry that monetizes control rather than creativity. Supporters of PR argue it protects careers. Detractors see it as reputation management disguised as guidance.Clavicular’s story has now become part of a larger conversation about who really benefits from media polish. In a space built on direct connection, the demand for handlers may be losing its grip.Also Read: Clavicular rejects MrBeast’s 10% offer, refuses to “go PR” and fake his personality for fame