Novak Djokovic net worth in 2025: Tennis career, earnings, endorsements, Shanghai Open update, and more (Image via Getty)

Novak Djokovic is one of the greatest tennis players of all time. He has played professional tennis for more than 20 years. In 2025, he is still winning matches and earning millions. Djokovic makes money from tennis, brand deals, and business moves. His net worth shows how successful he is both on and off the court. This year, he made headlines at the Shanghai Open, signed new business deals, and reached another career milestone.

Novak Djokovic turned professional in 2003. He has won 24 Grand Slam titles and more than 100 ATP singles titles. He is the only man to win every major event at least three times. In 2025, he became the first player to win titles in 20 straight seasons. Novak Djokovic has now earned over $190 million in career prize money. This is the highest prize money total in tennis history. In 2025 alone, he has already won more than $4.6 million from tournaments. At age 38, Djokovic is still competing at the highest level.

Novak Djokovic earns millions outside of tennis. His net worth in 2025 is estimated at $240–250 million. He makes around $25 million a year from endorsements. His major sponsors are Lacoste, Head, Asics, Hublot, Waterdrop, and Aman Resorts. In June 2025, Djokovic became a global ambassador and shareholder for Joe & The Juice, a health drink company. This deal shows his focus on wellness and smart investments. Recently, Lacoste honored him by launching a special logo that celebrated him as the “GOAT” of tennis.

Novak Djokovic Shanghai Masters and recent highlights

Novak Djokovic returned to China in October 2025 for the Shanghai Masters Open. Fans packed the arena to see him back in action in Asia. Earlier this year, Djokovic won the Geneva Open, which was his 100th career title. He also made a big coaching change. Novak Djokovic ended his short partnership with Andy Murray and appointed Dusan Vemic as his coach for the French Open and Geneva events. These updates prove Novak Djokovic is still adapting, staying sharp, and competing against younger stars.

Novak Djokovic is planning his future with care. He continues to invest in health and lifestyle brands. He also runs the Novak Djokovic Foundation, which supports children and education. Also Read: Andre Agassi and Steffi Graf relationship timeline: Tennis power couple, love story, wedding, children and life after retirementEven as he nears 40, Novak Djokovic is focused on Grand Slams and big tournaments. His net worth will likely keep rising with new wins and global business projects. Novak Djokovic is not only one of the richest players in tennis but also one of the most influential athletes in the world.