Is Sydney Sweeney Really ‘MAGA Barbie’? Hollywood Star Speaks Out on Political Label

Hollywood star Sydney Sweeney has become the centre of an unexpected political conversation after addressing recurring online speculation about her views and identity, a discussion that she says she never asked to be a part of. Known for roles in Euphoria, The Housemaid and The White Lotus, the 28-year-old actor recently spoke out about being dubbed as “MAGA Barbie” on social media, insisting that the label and its political baggage are something that others have attached to her but not something that she embraces.In a wide-circulated interview with Cosmopolitan magazine, Sweeney said, “I’ve never been here to talk about politics. I’ve always been here to make art, so this is just not a conversation I want to be at the forefront of. And I think because of that, people want to take it even further and use me as their own pawn. But it’s somebody else assigning something to me, and I can’t control that.”She asserted that her focus has always been on her artistic work of telling stories, acting and building her brand, including her newly launched lingerie line SYRN. She emphasised that she does not want political discourse to define her public image and expressed frustration at how easily her identity is politicised online.

Sydney Sweeney’s “MAGA Barbie” meme and backstory

The nickname “MAGA Barbie” took off online in part due to snippets of commentary and social media trends linking Sweeney to conservative politics. Some commenters seized on her image following a controversial American Eagle Outfitters ad campaign from 2025, perceived by some critics as having “white supremacist” undertones and on public information that she was at one point a registered Republican, despite Sweeney herself staying largely silent on political topics.