NEW DELHI: The Times of India, the world’s most-read English-language daily, has joined the Content Authenticity Initiative (CAI) — a cross-industry community of over 4,500 members including civil society, media, and technology companies, founded by Adobe in 2019. The CAI is focused on promoting media transparency through an open, extensible approach and free, open-source tools based on the C2PA standard. Its mission is to make content authenticity and provenance scalable, accessible, and trustworthy for all.With a legacy spanning 187 years, The Times of India (TOI) has consistently stood for independence, credibility, and public trust. Its participation in the CAI aligns with the publication’s continued efforts to uphold truth in journalism and fight misinformation in the digital age.“At the Times of India, our focus has always been on strengthening trust in journalism,” said Mohit Jain, Chief Operating Officer (Publishing) and Executive Director. “Joining the Content Authenticity Initiative is part of that larger mission to build tools and systems that protect truth in the digital age. It is a commitment to our readers and to the future of credible news. The Reuters Institute and University of Oxford Digital News Report 2025 has, for the fifth year in a row, named TOI the most trusted news brand in India. We’re proud to carry that responsibility forward by joining the CAI and contributing to this global alliance.”The CAI equips creators, journalists, and readers with new tools to verify the origins and integrity of digital media, enabling informed engagement and stronger safeguards against manipulation.Santiago Lyon, head of advocacy and education at the Content Authenticity Initiative, emphasized the crucial role of Indian publications like TOI in combating digital disinformation.“The Times of India’s involvement with the CAI is a landmark moment for our initiative,” he said. “In an era where the spread of disinformation threatens the integrity of journalism, TOI’s vast influence and trusted reputation will significantly bolster our efforts to create a more transparent and trustworthy digital ecosystem, ensuring that readers can confidently discern credible content.”With this partnership, The Times of India joins a global alliance of trusted news organizations including The New York Times, BBC, Reuters, Associated Press, The Wall Street Journal, and The Washington Post in helping shape a future where content transparency and reader trust are paramount.