‘Unhappy meals’: McDonald’s withdraws One Piece campaign; earlier Pokemon cards triggered frenzy


‘Unhappy meals’: McDonald’s withdraws One Piece campaign; earlier Pokemon cards triggered frenzy

McDonald’s Japan has cancelled its planned One Piece promotion after a recent Pokemon campaign led to chaos, food waste and public anger. The fast-food chain said the One Piece campaign, which was set to begin next week, would no longer go ahead. The promotion had promised to give away exclusive cards from the hit manga and anime with its “Happy set” meals, the Japanese version of Happy Meals. Earlier this month, a similar Pokemon campaign featured limited-edition trading cards offered with meals, prompting long queues and bulk orders from resellers hoping to make money online. Many families complained they were unable to get meals, while images circulated of bags of food left uneaten outside outlets. The Pokemon campaign was supposed to run for three days but many stores ran out of cards on the first day. Some people dubbed it “Unhappy meals.” Following the backlash, McDonald’s issued an apology and promised to prevent a repeat by limiting purchases and tightening sales rules.“We do not believe in abandoning and discarding food. This situation goes against our longtime philosophy that we have cherished as a restaurant to ‘offer a fun dining experience for children and families.’ We sincerely accept that our preparations had not been adequate,” the company said in its statement. The company said in the absence of One Piece cards, Happy Meal buyers will receive toys used in earlier promotions.McDonald’s further said it wanted to “return to the basics” of its Happy Meals, providing a fun dining experience for children and families without encouraging waste.





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