
Tesla CEO Elon Musk has acknowledged that X (formerly Twitter) is “underpaying” content creators and not allocating payouts accurately. “…the issue is that we are underpaying and not allocating payment accurately enough,” the tech billionaire wrote in a post in response to a discussion on the platform about its creator monetization system.The exchange began when Nikita Bier, an X executive and entrepreneur, announced that the platform would be rolling out “small upgrades for power users” over the next week. A user named Peter Duan (@BTCBULLRIDER) replied to the post, urging the company to fix the monetization model, saying he and other creators had been “consistently underpaid.”“Over the next week, I’ll be dropping some small upgrades for power users. Most of these things were quick fixes that somehow fell through the cracks. Stay tuned,” Bier wrote. Duan quoted the post and replied “please fix the monetization. I have consistently compared my pay outs with my peers and have been consistently underpaid.” In response, Bier said he believed the current creator payout program “does more harm than good” and suggested that X might need to move to a new system altogether. “At this point, I think creator payouts does more harm than good—and we need to off-ramp to a different system,” he wrote.Elon Musk joined the conversation, disagreeing with Bier’s assessment. He wrote, “No, the issue is that we are underpaying and not allocating payment accurately enough.” Musk praised Google’s video platform stating “YouTube does a much better job.”Bier, who joined X after selling his viral app tbh to Facebook in 2017, has been overseeing product updates aimed at improving engagement and user experience on the platform. His earlier post hinted that several quick fixes and upgrades would be rolled out for “power users” in the coming week.The creator monetization program, which X introduced under Musk’s leadership, allows verified users to earn a share of ad revenue based on engagement with their posts. However, many creators have complained about delayed payments, unclear metrics, and inconsistent earnings compared to peers.