YouTube TV introduces subscription plans: Price, what you get and discounts

YouTube is taking its offensive against other streaming giants in the US to the next level by introducing flexible bundles. YouTube TV has announced more than 10 new, lower-priced subscription plans, designed to remove the “one-size-fits-all” model of the service by allowing users to pay for specific genres like Sports, News or Entertainment. Now, rather than the full $82.99 monthly “Base Plan”, users can opt for specific plans and save money on subscription.“TV should be easy, and with YouTube TV Plans launching this week, we’re giving customers more control over their subscriptions. Over the next several weeks we are rolling out 10+ plans across Sports, News, Entertainment and Family content, priced lower than the main YouTube TV Plan,” YouTube said.

Tailored YouTube TV content at a lower price point

As mentioned, the new tiers are segmented by viewer interest, allowing subscribers to bypass channels they don’t watch in exchange for a lower monthly bill. The primary new plans include:

Sports Plan ($64.99/month, or $54.99/month for new users*): At $18 lower than the YouTube TV main plan, the Sports Plan gives fans access to all the major broadcasters as well as sports networks like FS1, NBC Sports Network, all of the ESPN networks, and ESPN Unlimited (coming this fall).

Sports + News Plan ($71.99/month, or $56.99/month for new users**): Priced $11 lower than the main YouTube TV plan, get everything in the Sports Plan plus your national news, with networks such as CNBC, Fox News, MSNBC, CNN, in addition to CSPAN, Bloomberg, and Fox Business.

Entertainment Plan ($54.99/month, or $44.99/month for new users**): For the cinephiles and comedy buffs, the Entertainment Plan includes all your major broadcasters and content, ranging from FX dramas to Hallmark classics, with channels such as Comedy Central, Bravo, Paramount, Food Network, HGTV, and many more, all for $28 lower than the main plan.

News + Entertainment + Family Plan ($69.99/month, or $59.99/month for new users**): For $13 lower than the main plan, bundle your news and entertainment with content for families, such as Disney Channel, Nickelodeon, National Geographic, Cartoon Network, PBS Kids, and more.

The main YouTube TV plan ($82.99/month w/100+ networks across genres) will remain our most comprehensive offering.* for the first year** for the first 3 months

Discounts for new YouTube TV users

To increase adoption, YouTube TV is offering introductory pricing. New users can access the Entertainment plan for as low as $44.99/month or the Sports plan for $54.99/month. Despite the lower price points, YouTube TV confirmed that subscribers to these specialised plans will not lose out on the platform’s signature features. “Subscribers who sign up for one of the plans will still have access to the product features offered on YouTube TV, including unlimited DVR, the ability to add up to 6 members on one account, key plays, multiview, and more. Add-ons such as NFL Sunday Ticket + RedZone, HBO Max, and 4K Plus can also be purchased to create a truly customized viewing experience,” the company added.

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