Salesforce’s ‘Agents for Impact’ program has launched in India, granting Rs 6.8 crore to four nonprofits. This initiative provides free technology and expert support for building AI agents to automate tasks like donor outreach and application processing. The goal is to free up nonprofit staff for more critical, human-centric work, enhancing their capacity for social impact.

Salesforce has launched the India cohort of its Accelerator—Agents for Impact program, picking four nonprofits to receive grants, free technology access, and hands-on expert support to build custom AI agents. The total grant pool sits at Rs 6.8 crore, spread across the cohort, with each organization also getting free Salesforce technology for up to 18 months and pro bono consulting from Salesforce employees.The six-month program is built around a straightforward problem: nonprofits in India are stretched thin, running lean teams across wide geographies, and burning time on administrative work that AI could handle. The idea is to let agents take over routine tasks—donor outreach, volunteer coordination, application processing—so staff can focus on the actual work.Four nonprofits, four very different use casesThe inaugural cohort reflects just how varied those needs can be. Antarang Foundation is building a Career Facilitator Agent that pulls each student’s profile data to generate personalized counseling sessions. Foundation For Excellence is developing a Scholarship Agent to speed up student application reviews. Latika, which works with people with disabilities, is creating a Legal Navigator Agent to walk users through acquiring disability certificates, pensions, and tax relief—step by step. And Teach for India is deploying a Teaching Assistant trained on its Firki teacher-training platform, designed to answer queries and direct teachers to the right courses.The larger bet Salesforce is making on AI and social impactArundhati Bhattacharya, President and CEO of Salesforce South Asia, framed the initiative around reclaiming human capacity rather than replacing it. Her argument: when AI handles complexity, people are freed up for the work that actually requires human judgment and empathy.The program is part of Salesforce’s global Agents for Impact accelerator, with the India cohort marking the country’s first entry into what the company positions as a long-term push to make agentic AI accessible beyond the corporate sector.