VTuber AZKi has entered a real-life role as she was appointed by Japanese police as a Traffic Regulation Ambassador. This is part of a new campaign to promote awareness about new traffic regulations, particularly a major change in which speed limits on residential streets will be reduced. There has been a trend of authorities engaging internet personalities to promote awareness about a variety of issues, and AZKi’s popularity makes her an ideal candidate for this role. The new rule, which will be implemented from September 1, 2026, will reduce the speed limit on residential roads to 30 km/h from the existing 60 km/h. This is to make the roads safer for pedestrians and cyclists. This information was shared by AZKi in a promotional message. With her strong online presence and connection with fans, officials hope her message will reach younger audiences effectively.

VTuber AZKi helps Japanese police spread traffic safety awareness

As part of the campaign, a promotional video featuring AZKi will be released on Kagawa Prefecture’s official YouTube channel later in March. In addition, posters will be placed across the region to reinforce the message. The use of a VTuber in this official capacity serves to illustrate the role that digital content creators are playing in public communication, especially in the area of safety.