Sipu Jha
Apple CEO Tim Cook sent a company-wide memo on April 1 marking Apple‘s 50th anniversary—and he opened it with a quote from Steve Jobs that still shapes how the company thinks about itself. “When you grow up, you tend to get told that the world is the way it is,” Jobs once said. “But life can be much broader once you discover one simple fact: everything around you that you call life was made up by people that were no smarter than you.”Cook called this the ethos that brought Apple into the world in 1976, and the same force that has attracted people to the company ever since. The memo was first shared publicly by Bloomberg’s Mark Gurman.Cook leaned into scale to make his point. Fifty years ago, he wrote, there was a single computer prototype in a garage. Today, 2.5 billion active Apple devices are in use across every corner of the world.He kept the tone personal—thanking employees for pushing past their own limits, believing in Apple’s mission, and committing to something “bigger than any one of us.” Whether someone joined Apple this year or decades ago, Cook said, the work carries the same weight.He closed on a forward-looking note. “What excites me most is what comes next,” Cook wrote, adding that the opportunities ahead are “among the greatest we have ever seen.”Apple turns 50 at a complicated moment. The company is under pressure to prove its AI ambitions match its hardware legacy—and Cook’s memo, while celebratory, doubles as a quiet rallying cry for what lies ahead.
Read CEO Tim Cook’s memo to employees on Apple’s 50th anniversary
Team,Today officially marks Apple’s 50th anniversary. And as we’ve celebrated that milestone this month, I’ve been reflecting on some powerful words from Steve.“When you grow up, you tend to get told that the world is the way it is,” he said. “But life can be much broader once you discover one simple fact: everything around you that you call life was made up by people that were no smarter than you. You can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you’ll never be the same again.”This is the ethos that brought Apple into the world in 1976 – and for fifty years, it’s what has drawn the smartest, most passionate, most creative and most committed people to this company.We come here to do the best work of our lives, and to reach beyond what any of us could do alone. To be part of a culture that asks us to stay curious, to collaborate deeply, to demand excellence of ourselves and the people around us, and to believe – genuinely believe – that we can do the impossible.Across our teams and across generations, we’ve been united by a simple belief: the future isn’t something you wait for. It’s something you build. And it is staggering to think of everything we’ve built together.Fifty years ago, there was a single computer prototype in a garage. Today, there are 2.5 billion active Apple devices in the hands of people in every corner of the earth – helping them create, communicate, learn and connect in ways that would have seemed unimaginable then.It’s impossible to fully quantify the profound impact this company and its people have had on the world. And it’s a truly special thing to do what we do every day, knowing that our work is squarely focused on empowering people and enriching their lives.Whether you joined this year or have been here for dozens of years, I hope you take a minute to reflect on how much your work means. Thank you.Thank you for pushing yourselves further than you thought you could go. Thank you for believing in our mission and holding fast to our values. Thank you for dedicating yourself to something so much bigger than any one of us.As extraordinary as it is to reflect on the past fifty years, what excites me most is what comes next. The opportunities ahead of us are among the greatest we have ever seen – and there’s no team in the world better positioned to meet them.Thank you for everything and here’s to the next fifty years.Tim
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