A Serbian national has embarked on a unique cleanliness campaign in India, pledging to clean one street per day until India’s Independence Day on August 15. Operating under the social media handle @4CleanIndia, he launched the initiative “Ek Din Ek Gully” (One Day One Street), which has gained significant traction on Instagram and sparked discussions about civic responsibility among Indians.The campaign began with the Serbian national announcing his seven-day challenge to clean Indian streets. He shared his commitment through social media, stating, “Aaj se shuru ho jaata hai. I am challenging myself for the next seven days to clean each day, one street in India. Till Independence Day. Let’s see how it goes…”Using a shovel, he has been documenting his daily cleanup efforts while encouraging local participation. In his videos, he can be heard saying, “India ko saaf rakhna hai. Theek hai? Sabko bolna hai,” urging people to maintain cleanliness in India.His efforts have garnered attention on social media platforms, with many Indians expressing both appreciation and embarrassment that a foreigner has taken such initiative.“Utter shame. This man will keep cleaning but Indians will not improve. It’s impossible because our focus is higher education and not lower education,” wrote one user on X, sharing the Serbian national’s Instagram content.Another social media user commented on the need for such initiatives to motivate Indians: “Need 1000s of these community-minded goras to shame Indians into cleaning their streets. Maybe promote this as some kind of Altruism Tourism – 7 Night 8 Day Indian Cleaning Tour – Clean the dirt and your spirits.”A Delhi-based user highlighted the importance of civic responsibility and government action: “Have been doing clean up drives in and around Delhi for so long. But real change will only happen when everyone stops littering around & govt enforces strict penalties. Clean cities need responsible citizens + strict actions, not just volunteers.”The Serbian national has also reached out to Indian influencers, requesting their participation in promoting cleanliness awareness.He specifically called upon influencers to create content about cleaning India on Independence Day: “Please, this Friday, Independence Day is coming. Make content regarding cleaning India. You have the power. You have so many people following you. Let’s take one day for our country. Let’s make a change together.”His final message emphasized the importance of widespread participation: “This Friday, 15th of August, make content regarding cleaning India. If you have 1 million followers or 1000 followers, let’s bring awareness to this. I am expecting all of you. Jai Hind.”The campaign has sparked discussions about civic responsibility and cleanliness in India, with social media users acknowledging that “civic sense is everyone’s responsibility, and we should take the lead in our own country.”