Sipu Jha
Apple’s chief executive, Tim Cook, made $74.3 million in 2025. The compensation for the year represents a slight decrease from the $74.6 million he took home in 2024, according to the company’s latest proxy filing. This dip in the compensation package of Cook reflects in the changes in the incentive payouts, though Cook’s base salary and stock rewards remained largely unchanged.
Breakdown of Apple CEO Tim Cook’s package
Cook’s compensation included:
- Base salary: $3 million, unchanged since 2016.
- Stock awards: $57.5 million.
- Performance-based cash awards: $12 million.
- Other compensation: $1.76 million, covering retirement contributions, insurance, vacation cash-out, security, and personal air travel.
Apple requires Cook to travel by private aircraft for business and personal trips alike due to concerns over efficiency and security.Apple had pegged Cook’s target compensation at $59 million, the same as in 2024, but stronger-than-expected results led to larger incentive payouts and pushed his actual earnings above the target.
Executive pay across Apple
Other senior executives also received substantial packages in 2025:
- Kate Adams (General Counsel, outgoing): ~$27 million
- Sabih Khan (COO): ~$27 million
- Deirdre O’Brien (Retail & People Chief): ~$27 million
- Luca Maestri (former CFO): $15.5 million
- Kevan Parekh (new CFO): $22.5 million
Cook’s pay remains one of the richest in corporate America, but the modest decline underscores Apple’s effort to tie executive compensation more directly to performance measures. Apple remains one of the most valuable companies in the world, its market cap cresting $3 trillion in 2025.
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